The Warriors signed Payton II to a non-guaranteed contract on the day of the season opener this year, and he has exceeded expectations. RELATED: Draymond's lockdown defense fueled by Warriors' real title chances He scored 26 points in Game 5 but the Bulls again lost.Ĭhicago beat the SuperSonics in Game 6 to end Payton's season and give Jordan his fourth championship. Jordan was averaging 31 points per game before Game 4, but shot just 31.6 percent from the field while scoring 11 of his 23 points from the free throw line in a Game 4 loss. The Bulls took a three-games-to-none lead on Seattle before Payton began guarding Jordan for the entire game. In other words, it was a highly stylized, and extraordinary artistic and athletic showcase of talent worthy of the Jordan name."It is what it is, it went down how it went down." Above all, the “Like Mike” Invitational was more like Mike’s iconic free-throw line dunk. A dream team of sorts, assembled to realize a vision of a basketball tournament as an immersive marketing experience. Not in that it was easy, or a no-brainer, as it took the collective imagination, inspiration, and persperation of a team of hundreds. The “Like Mike” Invitational was a slam dunk. The players, their families and fans, and fans of the Jordan Brand experienced NBA-caliber pre-shows, introductions, half-time performances, and retail spaces. SPL provided the sound, video, and lighting that presented possible glimpses into the future for these NBA prospects. Then when it was game time we excuted the designs and game plans like the triangle offense, managing the logistics of each vendor’s load in and build out. We factored in each vendor’s physical footprint in our floor plans and elevations that were drawn at scale. SPL ran with our clients and all the creatives to take the ideas and theoretical designs from concept to finalized plans and CAD documents. Our SolutionĪs this event would feature some of the nation’s top basketball talent, so too did it feature some of the foremost creatives in event production and brand design. So, almost 70 years later SPL and a veritable creative all-star team would set out to transform an empty ballroom into an 21st centrury NBA-style arena, and bring hoops back to the pier. However, this harkens back to the post-World War II era, when from 1946 to 1948 Navy Pier was home to the University of Illinois at Chicago campus. According to our research, the Grand Ballroom at Navy Pier had in fact hosted full court basketball before. The thought being that doing so would accentuate the basketball experience, moreso than hosting the tournament in a gymnasium. There was a lofty vision to convert a highly recognizable Chicago landmark and classic venue’s ballroom in to a “ball” room. The ChallengeĬreate a one-of-kind brand experience that pays homage to Michael Jordan’s basketball and marketing legacy. Each team invited was outfitted with Jordan Brand uniforms and shoes that drew inspiration from Michael Jordan’s career and Gatorade’s flavor offerings. The tournament featured some of the nation’s top high school prep talent. The “Like Mike” Invitational basketball tournament took place at historic Navy Pier in Chicago, and celebrated the launch of the Jordan and Gatorade collaboration. In the Fall of 2017 Jordan Brand and Gatorade teamed up to honor the 25th Anniversary of the “Be Like Mike” Gatorade campaign with a limited edition shoe and apparel release.
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